Why They said this about kindle keyboard ?

"The Kindle 3 is ingeniously designed to be everything the iPad will never be: small, light and inexpensive… Now, the Kindle is almost ridiculously lightweight; at 8.5 ounces, it’s a third the weight of the iPad. That’s a big deal for a machine that you want to hold in your hands for hours... certain facts are unassailable: that the new Kindle offers the best E Ink screen, the fastest page turns, the smallest, lightest, thinnest body and the lowest price tag of any e-reader. It’s also the most refined and comfortable." ‒ New York Times Read full article


"Kindle's winning combination of noteworthy upgrades—an improved screen, better battery life, lighter weight, and lower price—vaults it to the top of the e-book reader category… The other upside to e-ink displays is that they aren't backlit, which not only is supposed to reduce eye strain but it allows you to see the screen—better, in fact—in brightly lit environments, including direct sunlight. By contrast, the iPad is hard to read outside because its LCD gets washed out in direct sunlight and the glass covering the screen is reflective and creates glare issues." ‒ CNET Read full article


"What's clear, however, is that if you're looking for a standalone e-reader (i.e., a portable replacement for physical books), this is the go-to, standard-setting device.
" ‒ Engadget Read full article

"Amazon has finally arrived at an e-reader product that not only slays its current competition, but also feels ready to meet the mainstream masses… In fact, the resulting design is actually extremely pleasing to hold: I could hold the Kindle to read for a couple of hours and not feel as if I was encumbered by the device in my hands. I can't say the same thing for the multipurpose Apple iPad: At 1.5 pounds (25 ounces), the iPad is nearly three times the weight of the new 8.7-ounce Kindle. That alone makes a strong argument in favor of a dedicated e-reader… Its solid build quality, along with its improved design, integrated store, and cross-platform transportability… all add up to a winner that shoots to the head of the pack." ‒ PC World Read full article